Introduction to plant-based campaigns

This course is for everyone who has started or plans to start a plant-based campaign. Our experts will guide you through the essential steps to create an efficient, professional, and successful campaign.

Enroll for free

Course curriculum

1. Introduction to the course
2. Register to Food Fight Slack!
1. THEORY OF CHANGE
2. Task time!
1. LANGUAGE OF COMMUNICATION
2. Wording
1. VISUAL COMMUNICATION
2. Check out the materials
1. TOOLS
2. Ask yourself
3. Watch " Networking for a more just future - on putting your social skills in use"
4. Research
1. Working with media
2. Compare good and bad messaging
3. Watch "7 ways to become more confident speaker – and activist"
1. WEBSITE
2. Task time!
1. HOW TO CREATE INTEREST IN PLANT-BASED PRODUCTS
2. Additional materials and tasks
1. SOCIAL MEDIA
2. Recommendations
3. Learn about Social Media Funnel
4. Guidebook
1. Human stories
2. Watch the amazing story of Mrs Irene
3. Watch the video about the association of housewives
1. FOOD INDUSTRY
2. Watch a video about Chefs for Change event
3. Task time - list of bullet points to start acting on the lesson!
1. HEALTH
2. Find out more about lifestyle medicine!
1. Collaboration with environmental allies
2. Create your own checklist!
1. Ending notes

About this course

Free
34 lessons
3 hours of video content

Empower your plant-based campaigns!

Enroll today

Introduction to plant-based campaigns

Course curriculum

Introduction to the course

Theory of change

Language of communication

Visual communication

Tools

Media

Building a website

Interest in plant-based products

Social Media

Human stories

Working with Food Industry

Working with health allies

Bonus case study - Collaboration with environmental allies

Ending notes

About this course

Empower your plant-based campaigns!